How We Work
Our founder, Jill Farrell’s professional connections across the region and around the country are vast and varied. This network allows her to partner with the best in their field developers, designers, illustrators, video producers, process experts, and more to join the FSG “bench”. Jill analyzes each client’s project and then customizes the project team to match each project’s objectives and audiences, to utilize the best of everyone’s passions and skillsets. We work across disciplines to manifest social change and bring about lasting impact on our clients’ mission and work. We believe in a community approach to our company where we all can pursue our passions on our own as entrepreneurs and come together to bring a project to fruition as a team. We feel that what we each do individually only serves to set the world on fire when it’s combined and strategically managed. We believe in the power of collaboration over competition and as result our clients get the most effective communications at a fair and reasonable rate.
Farrell Strategic Group helped us deliver a creative and visually stunning publication. They are highly professional, attentive and talented graphic designers. We appreciate their attention to detail, collaboration and creative approach. Highly recommended!
- Amy Chastain
Department of Public Works
City of Portsmouth, NH
These amazing folks are on FSG’s bench…
Jill Farrell
Founder & Strategic Director
Jill has over 15 years experience in the communications, marketing, design and public relations field. Starting out as a newspaper journalist on Cape Cod for the Cape Cod Voice then following the Atlantic coast to South Florida heading up the marketing and PR for Visit Palm Beach where she engaged in all levels of digital and traditional marketing. Jill received a Master of Science in Environmental Policy and Conservation and set out to marry the best in communications tactics with science and mission-driven businesses. Jill was the Community Impact Program Manager for the Piscataqua Region Estuaries Partnership for 8 years. Jill conceived, designed, and launched the Community Impact Program which focuses on the organization’s public persona. Jill headed up a full rebranding, comprehensive website redevelopment, multiple social marketing campaigns, science translation efforts, and multiple large events, conferences, and partnerships. In 2017, Jill helped to launch Roca Communications a social impact communications firm dedicated to working with nonprofits, universities, public programs, and businesses to make a positive impact on the environment. And now, Jill has set out on her own to pull together the best in the business experts to deliver the most effective communications and marketing programs for businesses, non-profits, and those who believe in the power of purpose and story.
Sherí Imbornone Mona
Web & graphic design
Sherí owns her own graphic design studio NOLA Media & Design and partners with FSG on our website and design projects. Sherí has been in the graphic and web design business for over 25 years. Sherí specializes in Wordpress Web Development and can make any site shine with smart design, UX/UI centered architecture and the newest trends. Sherí has worked across industries and around the globe.
Alicen Armstrong Brown
Web & digital design
Alicen Brown owns her own graphic design studio Studio NACL and partners with FSG on our website and design projects. Alicen has been a graphic designer since 1981. She is a specialist in business and organizational identity design and its consistent application to marketing collateral, especially website design. Alicen has worked with a wide variety of businesses including corporate-level, start-ups, retail, and nonprofits across the US.
Dan Fruend
Video-for-business specialist
Dan Fruend runs his own video production company at My Friend Dan and works with FSG on our video projects. Dan is a video producer and consultant with over 16 years of experience in the creative industry. He has worked across a range of industries including higher education, ecommerce, and private equity.
Amanda Giles
Wordpress expert developer
Amanda runs her own web developer company at Amanda Giles and works with FSG on Wordpress projects. Amanda is an expert at Wordpress development, programming maintenance and troubleshooting. Amanda has been working on Wordpress websites since 1994 and has a deep knowledge of the best plugins, security protocol and database management.